The gold Apple Watch Edition is viewed by many as the most overpriced Apple product that has ever existed. Of course, luxury products play by different rules than average consumer products and value is determined by things like status, availability and desirability rather than just the sum of the parts. Of course, whether or not Apple has actually created a desirable luxury product with the Apple Watch Edition remains to be seen.
In the meantime, gold lovers who don’t want to cough up between $10,000 and $17,000 for an unproven luxury product, or who can’t afford to do so even if they wanted to, now have a new option: Gold plate your stainless steel Apple Watch for just $399.
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