Chinese consumer electronics brand and smartphone giant Xiaomi has been mocked in the past for relentlessly copying Apple, with the similarities so pervasive that founder Lei Jun has even taken to dressing like Steve Jobs and been regarded as China’s version of the iPhone maker’s legendary co-founder.
Imitation is supposed to be the highest form of flattery, to quote a phrase. And, unfortunately, it seems like Xiaomi is flattering Apple again, this time with the launch of Mimoji avatars that closely resemble Apple’s Memoji, which are essentially customized user Animoji that users can personalize.
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Xiaomi has returned to its playbook of copying Apple, this time with ‘Mimoji’ originally appeared on BGR.com on Tue, 2 Jul 2019 at 21:03:04 EDT. Please see our terms for use of feeds.
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