About a week ago, venerable tech reviewer Walt Mossberg penned a widely circulated article articulating that if the iPhone 7 isn’t “spectacular”, Apple will no longer be able to maintain “its ever-thinning lead as the best smartphone you can buy.”
Indeed, the notion that Apple is on the cusp of losing its status as the premier smartphone on the market has been a shallow and arguably baseless argument that has persisted for years. Going as far back as 2008, Apple has long been the target of pundits who like to proclaim that Apple needs to come up with a crazy new technology or innovative design lest it be lapped by an increasingly formidable lineup of Android devices.
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