Is Apple’s iPhone XR a flop? Hardly. As Tim Cook emphasized during a recent interview, the iPhone XR has been the top-selling iPhone model every single day since it launched a little more than two months ago. That said, there’s no getting around the fact that the iPhone XR isn’t selling quite as well as Apple initially anticipated. So while the device certainly isn’t a colossal failure, it’s not exactly a runaway hit either.
In one respect, this is surprising, given that the iPhone XR is incredibly compelling from a features perspective. Truth be told, the iPhone XR arguably offers users more bang for the buck than any other iPhone Apple has ever released. That notwithstanding, there are two reasons why I believe the iPhone XR has failed to resonate with consumers to the degree Apple and analysts initially expected.
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Where Apple went wrong with the iPhone XR originally appeared on BGR.com on Thu, 10 Jan 2019 at 15:47:34 EDT. Please see our terms for use of feeds.
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