The key to the DC universe’s success was giving up on copying Marvel

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When DC decided to follow Marvel with an interconnected cinematic universe of its own, there seemed to be equal parts trepidation and anticipation from movie fans. Financially, the DC Extended Universe has been a success from the jump, but the critical reaction to the first several movies Warner Bros. and DC put out was less than effusive, to say the least. And yet, after taking its lumps, the DCEU seems to have made a nice recovery.

So how did that happen? After Batman v Superman: Dawn of Justice and Suicide Squad got roasted by critics, how did the upstart movie universe get back on the right track? According to Kevin Tsujihara, CEO of Warner Bros., it was all about bringing in the right people, and moving away from what has made Marvel so successful.

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The key to the DC universe’s success was giving up on copying Marvel originally appeared on BGR.com on Thu, 28 Feb 2019 at 18:35:06 EDT. Please see our terms for use of feeds.

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