There’s no denying that cumulative iPhone sales were down during the recent holiday quarter, but that’s not to say that sales have completely plummeted. Far from it, Tim Cook explained in his letter to investors earlier this month that Apple’s revised guidance for the December quarter was 100% attributable to a revenue shortfall in China. Put differently, iPhone sales are seemingly doing quite well across the globe, save of course for China.
Consequently, the narrative that the iPhone XR has been nothing short of a colossal failure isn’t exactly on point. And sure, while Apple’s marketing with respect to the iPhone XR may leave a little to be desired, the cold hard data shows that Apple’s entry-level iPhone is actually performing as expected.
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The iPhone XR was quietly Apple’s top-selling iPhone model last quarter originally appeared on BGR.com on Thu, 24 Jan 2019 at 21:03:57 EDT. Please see our terms for use of feeds.
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