Voice technology is all the rage nowadays, as the Amazon Echo and Google Home continue to fly off store shelves at a record pace. Spotify has taken notice, and on Thursday, voice-enabled advertisements hit the music service. Users will be encouraged to verbally respond to the ads, which will then redirect them to the content being advertised. For now, that only includes content that can be found within the Spotify app.
According to TechCrunch, the first of the two ads being tested is for a Spotify Original podcast called Stay Free: The Story of The Clash, which is an eight-part series charting the rise and fall of the British rock band. The second, set to enter the rotation later this month, will promote a branded playlist from Unilever.
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Spotify thinks we want to talk to its ads originally appeared on BGR.com on Thu, 2 May 2019 at 22:05:38 EDT. Please see our terms for use of feeds.
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