We told you back in December that Samsung wasn’t going to be targeting the mass market with its super-expensive, ultra-luxe Galaxy Fold — the plan here is not for this to be some kind of iPhone-killer from Samsung.
The company has gone ahead and reiterated that point, confirming that it’s planning a press event in April dedicated to the $1,980 foldable phone which will be released towards the end of April in a limited quantity. The Verge caught up with Samsung UK’s director of product, services and commercial strategy, who told the outlet that the smartphone maker is planning a high-end, luxury rollout of the foldable — seemingly turning this into Samsung’s version of what Apple attempted with its 2015 launch of the Apple Watch Edition, which started at $10,000.
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Samsung is planning a super-exclusive, limited Galaxy Fold launch in April originally appeared on BGR.com on Tue, 26 Feb 2019 at 15:24:29 EDT. Please see our terms for use of feeds.
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