Netflix, beware: Apple lost the bid for ‘Top Gear’ but it’s working on in-house TV and movie projects

%name Netflix, beware: Apple lost the bid for ‘Top Gear’ but it’s working on in house TV and movie projects by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

Soon after the BBC fired Top Gear’s Jeremy Clarkson, it became clear the highly praised TV show will move to a different home, even if that meant starting from scratch under a new brand. Netflix was at one point rumored to be the company offering a killer deal to Clarkson and his two co-hosts, James May and Richard Hammond, but Amazon eventually secured that contract.

Little did anyone know that Apple has been involved in those negotiations as well, looking to steer Clarkson, May and Hammond towards Cupertino. This appears to be part of a broader Apple strategy of better positioning itself in the TV ecosystem.

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