Back in the day when Apple was trying to reaffirm itself in the computer business and convince buyers that Macs were better than PCs, the company came up with a slew of Mac vs. PC ads that were just hilarious. But times have changed, Apple dropped the campaign, and the current computer business looks nothing like the one from last decade. Smartphones are dominant in this “post-PC” era, and laptop and desktop makers are struggling against a marked demand decrease – interestingly, the Mac is now doing a lot better than PCs in terms of profitability.
So Microsoft does whaaaaat?
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