Jony Ive on Apple’s plans to conquer the fashion and lifestyle industry

%name Jony Ive on Apple’s plans to conquer the fashion and lifestyle industry by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

The Apple Watch is fascinating device for a number of reasons, not the least of which is that it speaks to Apple’s ultimate goal to break free from the traditional shackles of consumer technology. First and foremost, the Apple Watch is arguably the first device to truly bridge the gap between technology and fashion. Sure, we’ve seen smartwatches before, but Apple is the first company we’ve seen to truly approach the product category from a decidedly fashion-oriented angle.

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