Nothing in life is as certain as death, taxes and the relentless expansion of advertising to every conceivable digital and real-world blank canvas that revenue-hungry corporations can find. And now, coming soon to a screen near you: Ads that start playing on TV screens with content you’ve paused.
Hulu, according to a new report in Variety, plans to unveil a new ad experience next year called “pause ads.” Here’s the scenario. You’re bingeing, say, The Handmaid’s Tale. You need to pause and run to the kitchen or take a quick bathroom break. What Hulu envisions is letting an advertisement take over that paused screen.
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Hulu and AT&T are working to make TV ads more annoying than ever originally appeared on BGR.com on Tue, 4 Dec 2018 at 18:04:16 EDT. Please see our terms for use of feeds.
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