The big arguments in VR right now are all about hardware: Oculus Rift vs HTC Vive, Gear VR against a phantom Apple VR, Playstation VR against… something. Google was widely expected to wade into the fray this afternoon with some kind of standalone VR headset, or at least a direct Gear VR competitor.
Instead, the company glossed over “reference hardware” specs it’s providing to other manufacturers. But that’s because Google’s trying to position itself somewhere quite different in the developing VR market: As the go-to place for content.
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