EXCLUSIVE: Netflix co-founder tells us why we’ll probably never see ads on Netflix

%name EXCLUSIVE: Netflix co founder tells us why well probably never see ads on Netflix by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

One of the big what-ifs that’s the subject of frequent analysts reports and generates so much breathless chatter when it comes to the future of Netflix has to do with whether the leading streamer will ever dip its toe into the lucrative (but supremely unloved) waters of advertising, and what would happen if it ever does. Earlier this summer, for example, analyst speculation about this very thing estimated the streaming giant could instantly generate a $1 billion windfall for itself annually should the company ever go down this road.

Netflix co-founder Marc Randolph, however, is dubious about the prospect. He’s not directly involved with the company anymore, having left in 2003, but in his new book out Tuesday which details the rise of Netflix (titled That Will Never Work) and in an interview with BGR, he details the roadmap that helped the company vanquish Blockbuster, the one-time Goliath of video rental. It’s a roadmap that also explains why the company is such a pervasive titan of entertainment today, and why ads are “a distraction” at best.

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Netflix co-founder tells us why we’ll probably never see ads on Netflix originally appeared on BGR.com on Tue, 17 Sep 2019 at 10:12:07 EDT. Please see our terms for use of feeds.

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