Tattoos, like diamonds, are usually thought of as acquisitions that last forever. But a startup company called Ephemeral wants to change that.
The five-person firm is developing two products, intended to work together for commitment-phobic tattoo recipients. The first is a new kind of tattoo ink that is designed to break down and disappear after roughly a year. The second is a removal solution, which a tattoo artist can use to trace over the tattoo and make it go away even sooner.
The company’s CEO and co-founder, Seung Shin, explained that the company had its genesis in a tattoo he got on his arm that didn’t sit well with his family.
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