DEEP DIVE: Apple Music on iTunes is an embarrassing and confusing mess

%name DEEP DIVE: Apple Music on iTunes is an embarrassing and confusing mess by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

Apple Music gets a lot of things right. First and foremost, curation on Apple’s new music service is top-notch and can unquestionably be positioned as a strong differentiator to Spotify. After a few days of heavy Apple Music usage, I’ve happily discovered a number of great songs that would have otherwise flew underneath my radar. While not every suggestion is a winner, the hit-to-miss ratio is noticeably higher compared to song suggestions I typically see on Pandora and Spotify.

Unfortunately, though, the rollout of Apple Music from a UI and usability standpoint leaves much to be desired. To be blunt, the current implementation of Apple Music, both on iOS and on iTunes, is an embarrassment and a far cry from the traditional standard of software excellence that Apple has long been known for.

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