I’m not sure if the Darwin Awards is a global contest or not, but if so, this poor guy from Japan definitely needs some consideration. In a video that instantly went viral over the weekend, we see a man accidentally light his house on fire.

Things begin innocently enough as the man unsuccessfully tries to light a match. Eventually, he winds up lighting up an entire matchbook instead. Still, at this point, things didn’t seem all that grave. Until, of course, he opts to throw the entire lit matchbook into… wait for it… a bag filled with paper. That portion of the video starts at about 4 minutes and 52 seconds in.

What follows next is a sad comedy of errors.

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Welcome back, free iPhone app fans. Let’s start your week off right with eight paid iPhone apps that would normally cost a total of $17 but that are completely free to download if you act right now. Check them all out below!

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Amazon sales often work off of a theme, and this week’s top theme is one that shoppers are going to love. From now through October 10th, dozens of cameras are on sale on Amazon, with discounts ranging from just a few dollars to deep discounts of 35% or even more. The BGR Deals Team spent some time digging through all of Amazon’s limited-time camera deals this week, and we’ve come up with the five best sales on Amazon right now based on the size of the discount. You’ll want to act fast though, because there is no way supplies are going to last with some of these deals.

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Apple is a very secretive company, which is why we shouldn’t be surprised that it has a large stable of secret iPhone apps that only its employees can use. Business Insider has put together a compilation of secret iPhone apps that are for Apple employees only and some of them seem incredibly cool. We’ll go through three of the best looking ones below.

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In iOS 9, Apple made Siri even smarter by giving its voice-based virtual assistant additional powers to aid iPhone and iPad owners. But Apple isn’t stopping there, as the company apparently plans to improve the quality of Siri in future updates, both when it comes to understanding human speech and predicting the user’s needs.

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A lot of people are using Apple Music, but how many are staying around to pay for it now that the free trial period is over? One person who certainly won’t be shelling out cash for Apple Music is highly respected music industry analyst and critic Bob Lefsetz, who is simply stunned at how much he disliked using the service during the three-month trial period. In fact, the major question he has for Apple about his experience with Apple Music is, “How could they get it so wrong?:

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People who think there’s nothing new on TV might be right. Studios are planning a variety of reboots this year: Movies like Lethal Weapon, Minority Report, and Limitless are getting their own TV series, while TV series including X-Files, Prison Break and Heroes are being resurrected for your entertainment. Such is also the case with MacGyver, as CBS is looking to breathe new life into the iconic 80’s TV show.

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What’s the No. 1 gripe everyone has about their gadgets? That’s right, it’s battery life. While most gadget fans keep pleading with manufacturers to include bigger and better batteries in their devices, Microsoft has come up with an idea to improve battery life that doesn’t involve bigger batteries: Namely, it wants to give your laptop the ability to better understand user behavior and then adjust battery consumption settings accordingly.

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The iPhone 6s and iPhone 6s Plus have one unique feature that set them apart from other iOS devices, a new interaction model that will likely become the new norm for iPhones and iPads henceforward. Called 3D Touch, the new technology can sense pressure differences for screen touches and taps and enable certain shortcuts that make iOS 9 navigation even faster and more enjoyable.

People who have owned iPhones in the past will immediately appreciate what 3D Touch can do – and third-party developers have yet to take advantage of the feature – while new iPhone buyers will just get used to iOS complete with 3D Touch integration. Like any iOS setting, 3D Touch can be customized and even turned off if need be.

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The iPhone 6s is currently available in a dozen markets around the world, with Apple having sold more than 13 million units during the opening weekend, a new record for the company. However, some reports insist the two new phones are not as popular with consumers as their predecessors. In Japan, current estimates say iPhone 6s and iPhone 6s Plus sales during the opening weekend were 10% to 15% weaker than iPhone 6 series last year.

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