Lyft this week announced a new strategic partnership with Verizon that it hopes will give it some added firepower in its ongoing battle against Uber for ridesharing supremacy.
Under the newly formed partnership, Lyft’s mobile app will come pre-installed on select Android smartphones on Verizon. This type of strategy is of course nothing new as carriers have, for years now, gladly littered cellphone homescreens with apps from anyone willing to pay for that level of placement.
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