For a while now I’ve been very wary of AT&T’s “sponsored data” program that allows companies to pay AT&T money in exchange for their services being exempt from the carrier’s data caps. This has the potential to seriously distort the market for online services by giving AT&T outsize power to pick winners and losers — after all, what chance would an upstart video streaming company have against an established company if its users are constantly worrying about being hit with overage fees for using it?
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