Apple’s next big idea for making the iPhone indispensable: Your DNA

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Tim Cook said time and again that, for Apple, you are not the product. That’s to say Apple isn’t interested in harvesting your personal data with help of its devices and then sell it to third parties to generate revenue as some of its competitors do. But a new MIT Technology Review report reveals you and your data might be more important for Apple than you think. In fact, you might play an even more important role than you could ever imagine in Apple’s plans to make the iPhone an indispensable device.

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