Apple’s iPhone 11 pricing strategy is spot-on for its new services era

%name Apple’s iPhone 11 pricing strategy is spot on for its new services era by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

This morning on CNBC’s program Squawk Alley, Bank of America Merrill Lynch senior equity research analyst Wamsi Mohan praised Apple’s pricing strategy for the iPhone 11. As a reminder, per Apple’s annual fall event yesterday, the company decided to sell the new iPhone 11 (the successor to the iPhone XR) at a base price of $699 instead of $749, something Mohan said shows that Apple is demonstrating “an ability to be tactical and understand the market dynamics.”

To be sure, though, there’s also another consideration. And it has to do with the new era Apple has pushed itself into, one dominated increasingly by paid services like Apple Music and the forthcoming Apple TV+.

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Apple’s iPhone 11 pricing strategy is spot-on for its new services era originally appeared on on Wed, 11 Sep 2019 at 17:06:34 EDT. Please see our terms for use of feeds.

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