Apple Music’s abject marketing failure

%name Apple Music’s abject marketing failure by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

Apple two weeks ago was forced to defend its nascent Apple Music service following a report which claimed that 48% of users who signed up for the streaming service are no longer using it. Offering a rebuttal, Apple subsequently claimed that only 21% of the millions of subscribers who signed up for a three-month trial period had left the fold.

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