Amazon’s latest advertising push should surprise and delight consumers, if it doesn’t terrify them first. Axios reported on Tuesday that the online retailer quietly kicked off a pilot program recently that lets brands pay to send free samples to Amazon users. The users who receive the samples are picked based on what Amazon thinks they’d be likely to buy using what they’ve purchased in the past as a guide. A generous invasion of privacy!
A page on Amazon’s website describing the program went up in December, though Amazon didn’t publicize its arrival. Axios also cited multiple tweets from Amazon users who received samples as early as August of 2018, indicating that Amazon has been testing the program in some capacity for quite a while.
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Amazon now sending out free samples to users based on their buying habits originally appeared on BGR.com on Tue, 8 Jan 2019 at 17:33:45 EDT. Please see our terms for use of feeds.
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