Some companies are more than happy to announce their product roadmaps months, if not years, in advance. Apple is not one of those companies. On the contrary, Apple takes elaborate and arguably excessive measures to ensure that its upcoming products remain completely hidden from the public up until the moment Tim Cook trots out on stage and officially introduces it.
Apple’s penchant for and obsession with product secrecy is well-known at this point; which is why the company’s recent decision to grant Bloomberg access to a top-secret factory where iPhones are assembled caught many off-guard.
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