At some point in the future, Apple will no longer be the consumer technology giant it is today. It will become obsolete. Its products will no longer be trendy. Other companies will innovate and drive Apple out of markets it had once dominated. It’s inevitable. It might happen in 10 years or it might happen in 100 years, but it will happen. One of the few things we can safely assume, however is that it will not happen in the next 2-3 years — unless you’re Pedro de Noronha, managing partner at Noster Capital.
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