New Microsoft CEO Satya Nadella has done things very differently from the way former CEO Steve Ballmer used to do business, although toward the end of his term Ballmer recognized that Microsoft seriously needed to change to remain a dominant force in the tech world. Ballmer’s strategy was to reposition Microsoft as a “devices and services” company that would produce its own hardware that acted as a showcase for its software and services such as Microsoft Office, Azure and more.
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