Even the haters who hate, hate, hate Taylor Swift may have found themselves singing “Shake It Off” against their wills at one time or another and it turns out there’s a very good reason for this. Dean Olivet, a YouTube user who regularly uses music theory to break down top pop songs, has posted a video breaking down why “Shake It Off” is so annoyingly catchy, and it’s a must-watch for anyone who’s ever wondered how pop songs are crafted.
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