This could be Apple’s secret plan to rule the music industry with Beats Music

%name This could be Apple’s secret plan to rule the music industry with Beats Music by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

It’s safe to say that Apple didn’t buy Beats primarily for its overpriced and overrated headphones. Instead, it’s more likely that Apple bought Beats because many of its executives — most notably Jimmy Iovine, Dr. Dre and Trent Reznor — all have extensive connections and influence in the music industry. With these influential music industry figures on board, argues Neil Cybart, Apple can create a music streaming service around Beats Music that will offer artists significantly more value than what they’re getting from Spotify.

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