Ahh, the bitter battle for page views. Sometimes it leads bloggers and journalists to pay closer attention to what readers want, constantly tweaking their content to amplify what works and avoid what doesn’t. But sometimes, it causes a writer or an editor to slap a horrible headline on an otherwise boring and obvious post. It all started decades ago when broadcast journalists discovered they could scare viewers into tuning in to the 10 o’clock news with chilling teasers that didn’t always represent actual upcoming reports.
Now, it has led us here, to CNN’s Wednesday morning masterpiece: “The Apple Watch will flop. Here’s why.”
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