Apple has strongly advertises the privacy and security features of its products, arguing that customers’ personal data that’s used by some of Apple’s competitors for advertising purposes isn’t of interest to Apple. Tim Cook made it clear in interviews and in an open letter to consumers that for Apple, you aren’t the product. However, even if Apple is trying to offer users enhanced privacy-guarding features, it’s also trying to improve its faltering ad business, Digiday has learned.
Read more here:: Boy Genius Report