A room full of technology bloggers and journalists laughed when HTC’s associate vice president of industrial design Claude Zellweger uttered the above phrase while introducing HTC’s latest smartphone during a full day of closed-door meetings earlier this week.
“Plastic is nothing to be ashamed of.”
And it is funny, in a bizarre way. During its meteoric rise to the top of the smartphone industry, Samsung has managed to give plastic a bad name. The company’s phones, while durable, feel cheap. All of them. Even Samsung’s first phone to feature metal edges still looks and feels cheap compared to rival devices .
But plastic doesn’t have to look or feel cheap. And HTC’s latest smartphone, the Desire Eye, is a great reminder of that simple truth. It’s plastic and it’s proud.
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