As Samsung’s recent second-quarter earnings pre-announcement made clear, the company’s smartphone business is facing some trouble right now. At the low end, Samsung is getting squeezed by several aggressive budget vendors selling dirt cheap phones in emerging markets. At the top, Samsung is still facing intense competition from Apple and its insanely popular iPhone lineup. In fact, demand for Apple’s flagship iPhone 5s is still so huge that sales of Samsung’s latest hero phone, the Galaxy S5, couldn’t even top iPhone 5s sales in the Galaxy phone’s first full month on store shelves.
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