The Apple Pay vs. MCX’s CurrentC war has been one of the highlights of the week, with MCX having to defend its position against Apple Pay and in favor of its own smartphones payments solution that will launch next year and will be available via its CurrentC app. MCX members, including Walmart, Best Buy, Target, CVS, Gap and many others must exclusively support CurrentC in stores, reports revealed, suggesting that a fine is involved if this contract requirement is broken. MCX sort-of denied the fines, saying there are no fines for anyone wishing to leave the MCX group. And it looks like at least one retailer wants to put this claim to the test by supporting both CurrentC and Apple Pay.
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