When Amazon first announced the price increase from $79 to $99 for Prime memberships, everyone was up in arms. Looking back at the reaction of Amazon customers following the announcement, you might have thought we’d be in the middle of a worldwide boycott of Amazon Prime about now, but it appears that the fallout was much less eventful than many had predicted. On Wednesday, CIRP released a report which shows that even after the price increase, 95% of U.S. Prime members still indicate that they will either “probably” or “definitely” renew their membership when it runs out.
Read more here: Boy Genius Report