The strategy of launching wave upon wave of new, original content has worked like a charm for Netflix. As the second season of Orange is the New Black has received an avalanche of media coverage, Netflix’s share price has zoomed up by 20% over the past month. The company is now prepping launches in France and Germany after it clobbered HBO in Sweden by a roughly 10-to-1 ratio in new subscriber additions. And now Netflix is preparing to unleash a new wave of content that includes some of its most surprising shows yet.
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