Predicting the behavior of consumers is notoriously tough, but nowhere is it harder than in the rapidly evolving video streaming market. Pretty much nobody expected Netflix’s streaming service to bloom into the huge mainstream success it currently is. A few years ago, many viewed Netflix’s streaming operation as fatally hamstrung by the narrow and often low-quality movie selection. And this autumn, almost nobody predicted just how much a $1 summer price hike would dent the company’s momentum.
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