Jimmy Iovine tells the real story of how he convinced Apple to buy Beats

%name Jimmy Iovine tells the real story of how he convinced Apple to buy Beats by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

Apple’s decision to shell out $3 billion for Beats was one of the year’s most surprising deals, largely because Apple normally concentrates on smaller acquisitions that don’t make a lot of headlines. In an interview with GQ, Beats cofounder Jimmy Iovine explains how he got Apple to finally take the plunge on buying Beats, although he admits it took a while to really convince the company it needed to act.

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