Is this the real reason Apple wants to buy Beats?

%name Is this the real reason Apple wants to buy Beats? by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

Two weeks ago, news broke that Apple was about to purchase Beats Technology for $3.2 billion. The deal, which has apparently been delayed, has confused industry experts, with some viewing it as a sign of Apple’s lack of direction without Steve Jobs and others calling it Apple’s “best idea since the iPad.” Most believe Apple is buying Beats mostly for its music streaming service, rather than for its headphones. If that is the case, Reuters published a piece today showing why this would make sense, and why the record labels are rooting for Apple to succeed in music streaming.

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Posted in Mobile.