Welcome to the new HTC. This company might look like the HTC we’ve known for years, but 2014 marks the start of a major shift for the company that stems from more than just its recent struggles. The smartphone market is changing, and it’s happening faster than anyone expected. New entrants are consuming the low end, Apple and Samsung’s stranglehold on the high end is tightening, and the middle is getting squeezed on both sides.
Amid diminishing revenue and widely publicized cost-cutting efforts, HTC must react.
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