Here’s why I love what BlackBerry’s doing with the Classic

%name Here’s why I love what BlackBerry’s doing with the Classic by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

I tease BlackBerry a lot but I’m actually hoping the company is successful. Why? Because I think it serves an important niche and its devices make customers within that niche very happy. And under CEO John Chen, the company has embraced its role as a niche player and has stopped trying to desperately keep up with Apple and Google, which is a fight that it was destined to lose pretty much from the start.

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Posted in Mobile.