Here’s why Apple bought Beats, in Apple’s own words

%name Here’s why Apple bought Beats, in Apple’s own words by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

Apple’s Beats acquisition was made official on Wednesday, following weeks of speculations regarding Apple’s reasoning behind such a decision. Apple’s top exec Eddy Cue and Beats’ Jimmy Iovine talked to Re/code co-founders Walt Mossberg and Kara Swisher at the their Code Conference on Wednesday night, revealing why the company spent $3 billion on Beats, its largest acquisition to date.

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