Hell is for app vendors

%name Hell is for app vendors by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

The new Fiksu numbers highlight just how infernal life for app vendors has become. The price of acquiring a loyal app user has doubled from early 2012 to current level of more than $2 per user. This is a disaster for many app vendors because the lifetime value of an app user is typically less than $2, and in many cases less than a dollar. Getting consumers to download your app is becoming more difficult with each passing month and the room for smaller app vendors keeps shrinking.

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Read more here:: Boy Genius Report

Posted in Mobile.