Does Apple need a ‘secret weapon’ to make you buy a new iPhone every year?

%name Does Apple need a ‘secret weapon’ to make you buy a new iPhone every year? by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

Every year or so, observers who marvel at how many people will line up outside Apple stores for hours wonder what the company’s secret is to garnering such amazing devotion. There has even been some conspiratorial speculation that Apple intentionally degrades the performances of its older iPhone models just prior to new ones coming out to give users an extra incentive to shell out for a new device. The Huffington Post’s Timothy Stenovec is the latest writer to take a look at this idea, although he doesn’t go so far as to say that Apple is intentionally making older iPhones perform worse in a cynical effort to squeeze more cash from its users.

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