Earlier this month, Cleveland Indians slugger Brandon Moss drilled his 100th career home run, only to see the ball land in the Indians’ bullpen where the pitching staff decided to hold the ball for ransom in exchange for a laundry list of demands that included an assortment of Apple products, from iPhones and iPads to Macs and Apple Watches.
When Apple became aware of the Indian pitchers’ Apple-centric ransom demands, Apple’s marketing team went to work. So at WWDC last week, Tim Cook referenced the story and said that Apple would deliver all of the items in question.
As we highlighted yesterday, Samsung recently tried to pull off the same stunt with Indians pitcher Trevor Bauer tweeting out that the Indians pitching staff wanted an assortment of Samsung products in exchange for Moss’ first hit ball. But as it turns out, Bauer’s tweet was embarrassingly sent from an iPhone.
Sadly, this is just the latest example in a long list of Samsung advertising and PR fails. You would think Samsung would learn by now that paying celebrities to temporarily espouse the virtues of all things Samsung is nothing more than a recipe for disaster.
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