Filed under: Bugatti, Luxury, Coupe, Marketing/Advertising, Performance, Ownership and Repair
In Which Molsheim Courts Us Like We Are Captains Of Industry
Let’s say you’re rich. Filthy rich – you’ve got cars in garages of homes you can’t remember you own, rich.
As the gap between automotive haves and have-nots continues to grow, ultraluxury automakers are exploiting fresh ways to lure the sorts of well-heeled car aficionados who would rather spend their spare time shipping exotic sleds to private tracks than sitting on a beach in the Maldives.
This rarified air presents a daunting challenge to boutique carmakers attempting to distinguish themselves, especially when they’re vying for attention amidst voluptuous Paganis, Koenigseggs, and Brabus G63 AMG 6x6s. When the stakes are this high and the competition this fierce, you need a novel approach to peddle your four-wheeled wares – even if you’re Bugatti.
Continue reading Bugatti Dynamic Driving Experience
Bugatti Dynamic Driving Experience originally appeared on Autoblog Canada on Tue, 16 Sep 2014 12:00:00 EST. Please see our terms for use of feeds.
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