Apple revolutionized the music industry with the iPod and iTunes, but leadership is cyclical and the company fell behind the times as streaming music services like Pandora and Spotify grew more popular. iTunes Radio was Apple’s first real attempt to bring music streamers back to the Apple camp, but it apparently didn’t have quite the impact Apple was looking for… so it bought Beats for $3 billion.
Now, Apple has made a new acquisition — a much smaller one, this time — that will reportedly become an important part of the company’s Beats Music streaming service.
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