There was a great deal of interest surrounding Apple’s iBeacons when they launched alongside iOS 7 late last year, but as they are still in the initial stages of deployment, we haven’t seen much data regarding their effectiveness. Advertisers claimed that the potential for iBeacons as a new platform was vast, and now we’re finally beginning to see the results. 9to5Mac shares a report from InMarket, a company currently installing iBeacons in grocery stores, which illustrates the point of the advertisers perfectly.
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