At the conclusion of this year’s WWDC, I remarked that the Apple of 2014 was starkly different from the Apple which had showed itself at events in prior years. For the first time, Apple had let its guard down with iOS, inviting developers to build third-party keyboards, invade the Notification Center drop-down screen, and talk openly about the changes in iOS 8. Refreshing doesn’t even begin to describe it.
But, as they say, actions speak a lot louder than words on a Keynote slide. This week’s blockbuster deal between one of the most influential outfits in consumer electronics (Apple) and an absolute behemoth in the enterprise space (IBM) speaks volumes about the former’s willingness to look beyond Cupertino for solutions. Pundits have been wondering where Apple’s next revenue hike would come from, and as it turns out, it may arrive from solutions created in conjunction with companies it used to call rivals.
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