Apple is reportedly preparing an ‘enormous’ iPhone sale event in its retail stores this week, 9to5Mac has learned, in order to further boost sales. Starting with May 8, Apple will email iPhone owners who are eligible for upgrades trying to convince them to upgrade to the newer iPhone 5s or iPhone 5c handsets in an Apple store. Users will be able to trade in their older iPhones and purchase a new model for a discounted price. A source has further revealed that Apple has increased buyback prices for iPhones in recent weeks, which could be a good enough reason to purchase a cheaper new iPhones on contract.
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