Apple has always been ‘boring’

%name Apple has always been ‘boring’ by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

It’s January, which means it’s time for some tech pundits to declare that Apple has become boring and is in danger of falling far behind its rivals. We’ve seen two examples of this recently — one from Engadget and another from Business Insider — that ripped Apple for not having an immediate answer to Microsoft’s new HoloLens augmented reality headset. Yoni Heisler, however, argues that Apple has always been “boring” in the sense that it typically doesn’t publicly show off whatever “moonshot” projects it’s been working on behind the scenes.

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